ALCOHOLIC ANTHROPOMORPHIC ACROBATIC ANIMALS

Rhum du Marin. S. Garineau, Bordeaux. En vente à La Brède chez Madame Vve Magna. Prix: 3 Francs le litre.

[Bordeaux,] Moffre & Renouil, [c. 1890].

Folio broadside (345 x 256 mm approx.), colour woodcut on crêpe paper; a few small paper-flaws, light blots, but a very good copy.

£300

Approximately:
US $412€355

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Rhum du Marin. S. Garineau, Bordeaux. En vente à La Brède chez Madame Vve Magna. Prix: 3 Francs le litre.

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An extremely rare broadside advertisement for rum, splendidly printed in the fin de siècle style, with vibrant colours, depicting anthropomorphic acrobatic animals.

Garineau’s central woodcut appears in several publications advertising Rhum du Marin in the final decades of the nineteenth century; the colourful border, showing mice dancing and walking a rope on their hands, rabbits and monkeys descending trees and ropes, and foxes juggling, beating a drum, or slumped on the floor, appears to be a unique addition to those advertisements destined to the various retailers of the Rhum du Marin, each adding their own address beneath the central woodcut.

The brand ‘Rhum du Marin’, inspired by Port Marine on Martinique, was registered by Garineau in January 1891, with a precise description of the central image (‘Le fond est verni et de couleur saumon pâle; le personnage du haut a un vêtement bleu et rouge; les palmiers et autres feuillages sont verts…’).

We have been able to trace only one copy, at the Musée des Arts Décoratifs, with the indication ‘En vente à Auch, Chez M. J. Bachot, Négociant’. OCLC does not record any copies.

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