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Dubonnet.

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A fine example of Cassandre’s now iconic publicity image for the wine-based aperitif Dubonnet, originally invented in 1846 in response to a government competition for delivering a palatable anti-malarial dose of quinine to French foreign legionaries serving in North Africa.

Dubonnet’s medicinal properties have since been mostly forgotten, but the drink was favoured by both Her Late Majesty Queen Elizabeth II and the late Queen Mother. Cassandre was one of the most influential advertising designers of the early twentieth century, co-founding the advertising agency Alliance Graphique, which was responsible for many of the classic and quintessentially French designs of the time.

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