Dubonnet.

Copenhagen, Axel Andreasen & Sønner, c.1956

48 x 66 cm, lithographed poster in full colour, A+.

£750

Approximately:
US $984€838

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A fine example of Cassandre’s now iconic publicity image for the wine-based aperitif Dubonnet, favoured by both HM Queen Elizabeth and the late Queen Mother. Originally invented in 1846 in response to a government competition for delivering a palatable anti-malarial dose of quinine to French foreign legionaries serving in North Africa, Dubonnet’s medicinal properties have since been mostly forgotten.

Cassandre was one of the most influential advertising designers of the early 20th century, co-founding the advertising agency Alliance Graphique, which was responsible for many of the classic and quintessentially French designs of the time.

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