Dubonnet.

Copenhagen, Axel Andreasen & Sønner, c.1956

48 x 66 cm, lithographed poster in full colour, A+.

£750

Approximately:
US $1052€844

Make an enquiry

A fine example of Cassandre’s now iconic publicity image for the wine-based aperitif Dubonnet, favoured by both HM Queen Elizabeth and the late Queen Mother. Originally invented in 1846 in response to a government competition for delivering a palatable anti-malarial dose of quinine to French foreign legionaries serving in North Africa, Dubonnet’s medicinal properties have since been mostly forgotten.

Cassandre was one of the most influential advertising designers of the early 20th century, co-founding the advertising agency Alliance Graphique, which was responsible for many of the classic and quintessentially French designs of the time.

You may also be interested in...

GASPERINI, Oreste.

Ente radio rurale radioprogramma scolasico n. 55 del 26 febbraio 1938 XVI ore 10:30: Come si diventa aviatori.

The Rural Radio Organization (EER) was instrumental in bringing political and cultural propaganda to rural communities during the Ventennio. It did so by launching a series of campaigns highlighting Italian military achievements, the technological advancements of modern warfare, historical programming as well as cultural programming that supported the imperial aspirations of the Fascist regime. Many such programmes were specifically produced for children and, with the added advantage of bypassing schools and teachers, the EER could directly influence the younger generation with ideals of nationalism and collective identity. This emphasis on national unity over regionalism, coupled with the focus on glorification of Italian history inevitably led to the Fascist concept of cultural strength and the dangers of foreign powers. Toward the end of the 1930s, as Hitler grew in power and the Italo-German alliance began to favour Germany, the EER’s educational broadcasts strategically heightened its message against foreign governments and turned further towards the uniform advertisement of Italy’s unity and superiority.

Read more

KEELY, Patrick Cokayne.

SEPSIS Get First Aid. The Ministry of Labour and National Service and produced by the Royal Society for the Prevention of Accidents.

The Royal Society for the Prevention of Accidents (RoSPA) was responsible for the production of safety propaganda material used in those factories and workshops supplying the war effort. It was underwritten by the Ministry of Labour and National Service, which was responsible for military recruitment (as of 1939), management of employment, industrial relations as well as supervision of health and safety legislation and administration of labour statistics. Posters would have been accompanied by pamphlets and educational notes regarding information about illness and injury, the prevention of infection and treatment.

Read more