Lithograph in colour, 31 ¼ x 41 in (79 ½ x 104 cm); professionally-restored tears to margins, restored chip to left margin; linen backed; a very good copy.
US $498 €450
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Must children die and mothers plead in vain? Buy More Liberty Bonds.
This poster was produced to for the sale of the third or fourth liberty loans in 1918, which saw the printing of 9 and 10 million promotional posters produced, respectively. The large-scale of the effort was seen to reflect a turning point in war advertising. As the US was an immigrant nation, the Federal government was initially hesitant to promote patriotism outright, fearing a backlash, however, the great success enjoyed by war and liberty bond advertising is now seen to be an early abstract sense of patriotism (Aulich, War posters, p. 55)
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