Applied Nudge
THALER, Richard H.
Misbehaving; The making of behavioral economics. New York, W.W. Norton & Company Inc., 2015.
Large 8vo, pp. [xvi], 415, [1, blank]; a fine copy in the original publisher’s black cloth, flat spine lettered in red; preserving the original printed dust jacket, price unclipped; jacket very lightly sunned in places, else in fine condition.
First edition of a landmark work on behavioural economics by the Nobel Prize-winning economist Richard Thaler, professor at the University of Chicago’s Booth School of Business.
Misbehaving elaborates on Thaler’s Nudge, published in 2008, linking the concept to the effect on markets which have traditionally been regarded as efficient, or rational: from household finance to TV shows, National Football League Drafts and ‘emerging disruptive businesses’ like Uber.